Almost identical, almost true

Beldent has carried out an experiment at the Museum of Contemporary Art in Buenos Aires (MACBA) and was called “Almost identical” with the participation of 5 pairs of twins. Involving more than 400 people and was also tested in digital media “The results were striking: 73% of online votes favored the twin who ate gum. It was demonstrated that chewing gum does not produce a negative image, but quite the opposite.

However I see a “BUT”. All results were conclusive because it was made for that purpose: to make visitors and watchers extract positive conclusions about chewing gum. All questions were formulated to provide a “friendly” vision of the person who chews gum. What would have happened if the questiones had been related to: responsibility, punctuality, trust, willingness, professionalism …?